![]() Once a Shogun CONNECT is paired with a Frame.io project via ATOMOS Cloud Studio, clients can enjoy a complete end-to-end experience. We’re looking forward to incorporating Shoguns in all our future live events.” “They were mission critical to getting media into Frame.io and Premiere Pro for our LA and NY editors as fast as possible. “This was our first experience with Shogun CONNECT they were intuitive, compact and reliable for our live Ralph Lauren Camera to Cloud workflow,” he says. Although the devices recorded high-resolution footage for later, the entire show was edited and posted to Instagram with the HD H.265 proxy files that were uploaded immediately, directly to the cloud.ĭane Brehm, digital imaging technician (DIT) at Cintegral Tech, explains how new technology that’s integrated into a pre-existing workflow is ‘to say the least, nerve-wracking’ when there are 109 client video deliverables. The shoot involved nine Shogun units eight of which were connected to the SDI outputs of eight Sony Venice cameras, with one additional unit recording the director’s line cut. ![]() Editors in LA and New York could work together on the media as soon as it was uploaded, creating Reels for Instagram. The tech was deployed at the event to facilitate a Camera to Cloud (C2C) collaborative workflow with Frame.io. The show, in the presence of Hollywood A-listers and social media influencers, was due to be filmed for Instagram – so Ralph Lauren needed technology befitting its status.Įnter the ATOMOS Shogun CONNECT, which combines portable monitoring and professional ProRes recording with extensive support for integrated and cloud-based workflows. ![]() In October, the New York firm launched its Spring 2023 collection at Huntington Library, Art Museum and Botanical Gardens in San Marino, California. It’s not surprising then that Ralph Lauren, one the world’s most famed fashion houses, has a sophisticated Instagram strategy. The companies that supply the clothes and accessories also rely on it in order to reach their audiences. However, it’s not just individuals taking Instagram from passive catwalk to strategic necessity. ![]() Initially a photo-sharing service, the social network is now the commercial mouthpiece for Kim Kardashian, Emma Hill, Addison Rae and other influencers who use the platform to show off the contents of their respective wardrobes. Instagram has come a long way since its launch in 2010. How one of the world’s most prestigious fashion houses deployed Shogun CONNECT for a rapid turnaround of social media reels ![]()
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